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Following up on their wildly successful first collaboration beer “Oktoberfest” in fall 2019, Sierra Nevada and Bitburger Brewery, producer of Germany’s #1 draft beer, are embarking on their next project together for release in March.
In May 2019, Bitburger’s member of the managing board and 7th generation co-owner, Jan Niewodniczanski, as well as brewmasters, Stefan Meyna and Stefan Hanke, traveled to Sierra Nevada’s North Carolina brewery to join Sierra Nevada’s brewmaster, Scott Jennings, as well as owners, Ken and Brian Grossman, to create an Oktoberfest style beer. The beer used Bitburger’s house yeast strain (the first time the yeast has ever traveled outside of the brewery!) and proprietary hop blend, ‘Siegelhopfen’, to create a delicious Festbier that received rave reviews. Based on the demand for further collaboration, Bitburger invited their friends from Sierra Nevada to join them in their historic home to continue the partnership.
“We’re extremely excited to have the opportunity to bring the second collaborative offering between these two iconic breweries to the U.S. market”, said Phil Clarke, president of St. Killian Importing Company. “We feel that it’s a true example of Bitburger’s ability to connect with U.S. consumers and further build upon its reputation as one of the most respected German breweries.”